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13 November 2017

Three easy SEO tests (VIDEO)

We’ve partnered with John Victoria from polianna.net to talk about search engine optimization, SEO. A topic that easily confuses everyone who understands it. This is video 2 in a 3 part series so check back for the rest of the series.
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Video transcript:
In this week’s video
00:06
[Music]
00:16
hey how’s it going this is john victoria
00:19
the owner of palianna in a search engine
00:20
optimization and in today’s presentation
00:22
we going over three easy SEO checks to
00:25
help boost your google rankings each of
00:28
the tests that we’re going over take no
00:30
more than one minute so it won’t take
00:32
you any time at all and they’ll give you
00:33
the chance to find improvements and
00:35
opportunities to improve your SEO and
00:38
what that means for you is a better
00:39
visibility online and a better
00:42
visibility online also means additional
00:46
business for you so the first test we’ll
00:49
be going over is the PageSpeed insights
00:51
test and this response this corresponds
00:54
with having a better user experience
00:56
because we’re website loads faster
00:57
here’s a quote actually directly from
01:00
the Google Webmaster central blog you
01:02
may have heard that here at Google were
01:03
obsessed with speed in our products and
01:05
on the web as part of that effort today
01:07
we’re including a new signal in our
01:09
search ranking algorithms site speed
01:11
site speed reflects how quickly a
01:13
website responds to web requests a
01:15
faster website translates to a better
01:18
user experience and if people are
01:19
enjoying their site more they’re more
01:21
willing to want to visit your business
01:22
or personal product and so one of the
01:24
important factors and easy checks they
01:26
can do is to see is is your website fast
01:28
enough so the steps to do that I’ve
01:31
shared with you here on the screen to
01:32
check your site speed and it’s very
01:34
simple all you have to do is go to
01:36
google.com and do a search for Google
01:38
PageSpeed tools now the first result
01:40
should be one from the Google developers
01:42
and it’s entitled PageSpeed tools Google
01:45
developers all I have to do is click on
01:48
that website go there and then there
01:50
should be a bar that you can type in
01:52
your URL into you don’t have to do is
01:54
type your URL there and then click run
01:56
insights and once you click run insights
01:59
what it will do is they’ll give you two
02:00
options of PageSpeed tests that they’ve
02:04
done they’ve done one for your mobile
02:05
site as well as for your desktop and
02:08
it’s a general rule of thumb is that
02:10
your website and your scores should be
02:12
above 85 for each what that says to
02:15
Google is that your website in their
02:17
eyes is fast enough and it’s also going
02:19
to be providing a good user experience
02:20
and you want to be writing a great user
02:23
experience because if Google sees that
02:25
you’re providing a great experience are
02:27
more likely to want to promote you and
02:28
increase an elevator
02:30
your search rankings the next test that
02:32
we can do is the SSL certificate type
02:35
chest
02:35
sorry the SSL certificate check and it’s
02:38
very simple you know is your site on
02:40
HTTPS Google I mean Google if you take a
02:44
look at any search result that you do
02:46
what people are finding now are that
02:49
half a page one Google results are now
02:51
HTTPS we look at this correlation if we
02:54
want to be on the front page you know we
02:56
want to be as competitive as possible so
02:58
we see that half a page one of Google
03:00
results are now HTTPS and maybe it’s a
03:03
good idea for have that for our site as
03:05
well and it’s a very easy check to see
03:07
if you have SSL installed and SSL just
03:10
means that your website is secure and
03:12
it’s securely transferring data between
03:14
the two endpoints which is your browser
03:16
and a server and so the easy check to do
03:19
is you just have to type your URL into a
03:21
Chrome web browser if you’re not using
03:23
Chrome I mean you can use any other web
03:25
browser as well but for this sake you
03:27
can type into a Chrome web browser and
03:29
you have to do is look at the top of the
03:30
URL bar to see if your site is secure if
03:33
you type it into Google Chrome you’ll
03:36
see that there is a green lock and the
03:38
green lock it’s a great credibility
03:40
indicator for your website and also
03:42
means that though that your website is
03:44
being read as secure if you don’t have
03:46
HTTPS or if you don’t have the green
03:48
lock and that’s something you should fix
03:50
and that’s a potential improvement for
03:51
your site especially if you’re trying to
03:53
be more competitive you’re trying to
03:54
build trust and credibility with your
03:56
customer having that secure lock and
03:59
HTTPS is great in terms of conversion as
04:02
well as your search engine results the
04:06
last check that conduce is the third one
04:08
is the mobile-friendly check the
04:10
majority of people are now accessing the
04:12
web using their what their devices so
04:15
their phones their tablets you know
04:18
their iPhones or iPads their Android
04:21
devices people are using and accessing
04:23
the web through their mobile devices and
04:25
this is only going to become more of a
04:27
greater trend as we go through time and
04:30
so here’s another quote by Barry
04:32
Schwartz who was a writer for search
04:34
engine land and Google said that on
04:36
April 21st 2015
04:38
Google’s mobile ranking factors will not
04:40
only label your site is mobile-friendly
04:42
but will also use that
04:43
to determine if your site should rank
04:45
higher in the search results Google said
04:47
that this algorithmic change will have a
04:48
significant impact than mobile search
04:50
results impacting all languages
04:52
worldwide so doesn’t matter where you
04:55
are located in the world having a
04:58
mobile-friendly site has a significant
05:00
impact on mobile search results and so
05:03
if you want to access
05:05
you know majority of the world I mean a
05:07
lot of majority people most people are
05:09
going to be accessing your website and
05:11
the web through their phones so if you
05:14
want to tap into that market and be ever
05:17
visible to them whenever they have a
05:19
problem we find your business then you
05:21
want to have a mobile-friendly site it’s
05:24
very critical to you and it’s very easy
05:26
to check to see if your website is
05:27
mobile-friendly all I have to do is go
05:29
to google.com and do a web search for
05:31
Google mobile-friendly test type in your
05:33
website in and click run test as you can
05:35
see that google has a rich snippet which
05:37
pops up in their search results so you
05:39
don’t have to actually click through to
05:40
the website you can type it in directly
05:42
from your Google search and then just
05:44
see if your result says in pages
05:46
mobile-friendly if it’s not that’s
05:48
something that you should address
05:49
because that means that you are getting
05:52
discredited or getting a lower
05:54
positioning than you could have if you
05:56
had a mobile-friendly site online is
05:59
becoming more competitive space and so
06:00
you want every single advantage they can
06:02
get to be to have a better search
06:05
presence your competitors most likely
06:07
have a mobile-friendly test and if you
06:09
don’t have or have a mobile-friendly
06:11
site and if you don’t have that then
06:13
you’re behind the eight-ball in this
06:14
case and so one of the things I’m
06:17
curious about you know if you want to
06:18
leave in the comments or if you want to
06:19
send me a direct message you know how
06:21
many tests did you pass did you pass the
06:24
mobile-friendly test the secured the SSL
06:27
certificate test and the PageSpeed test
06:29
if you passed all three then you are
06:31
many times an anomaly in terms of your
06:34
in terms of your competition and your
06:37
industry because on majority of people
06:39
don’t have webmasters or SEO s
06:41
who are helping them pass all these
06:43
tests all these tests and all these
06:45
checks are critical because they really
06:47
help elevate your search engine results
06:49
and you want to do that in order for you
06:51
to connect with your customer first
06:53
before any of your competitors because
06:55
if you do that that means you’re making
06:56
more money for
06:57
business so that’s the end of this video
07:00
thank you for joining us today and
07:01
please make sure it’s actually try these
07:04
tests out to see if you are passing them
07:06
thanks again and I’ll talk to you soon
07:08
and see you in the next one bye bye

Additonal references:

Google PageSpeed Insights

Google Mobile-Friendly Test

John V.

Headshot of John Victoria

John Victoria is the owner of Polianna SEO, a digital marketing firm specializing in driving website traffic using Google organic traffic. He is the #1 Google ranked SEO expert in Virginia (Google "Virginia SEO Expert") and holds number one positions as an SEO expert in locations nationally. He primarily serves clients in the DC, Maryland, and Virginia area and his client base cover industries ranging from food, non-profits, services, and even other digital marketing agencies serving as their SEO arm. In his free time, John holds leadership positions in the Filipino-American community with the Filipino Veterans Recognition and Education Project, Filipino Young Professionals of DC, and the National Federation of Filipino American Associations. You may also catch John swing dancing in DC on occasion!