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13 November 2017

Three easy SEO tests

We’ve partnered with John Victoria from polianna.net to talk about search engine optimization, SEO. A topic that easily confuses everyone who understands it. This is video 2 in a 3 part series so check back for the rest of the series.
Video transcript:
In this week’s video
00:06
[Music]
00:16
hey how’s it going this is john victoria
00:19
the owner of palianna in a search engine
00:20
optimization and in today’s presentation
00:22
we going over three easy SEO checks to
00:25
help boost your google rankings each of
00:28
the tests that we’re going over take no
00:30
more than one minute so it won’t take
00:32
you any time at all and they’ll give you
00:33
the chance to find improvements and
00:35
opportunities to improve your SEO and
00:38
what that means for you is a better
00:39
visibility online and a better
00:42
visibility online also means additional
00:46
business for you so the first test we’ll
00:49
be going over is the PageSpeed insights
00:51
test and this response this corresponds
00:54
with having a better user experience
00:56
because we’re website loads faster
00:57
here’s a quote actually directly from
01:00
the Google Webmaster central blog you
01:02
may have heard that here at Google were
01:03
obsessed with speed in our products and
01:05
on the web as part of that effort today
01:07
we’re including a new signal in our
01:09
search ranking algorithms site speed
01:11
site speed reflects how quickly a
01:13
website responds to web requests a
01:15
faster website translates to a better
01:18
user experience and if people are
01:19
enjoying their site more they’re more
01:21
willing to want to visit your business
01:22
or personal product and so one of the
01:24
important factors and easy checks they
01:26
can do is to see is is your website fast
01:28
enough so the steps to do that I’ve
01:31
shared with you here on the screen to
01:32
check your site speed and it’s very
01:34
simple all you have to do is go to
01:36
google.com and do a search for Google
01:38
PageSpeed tools now the first result
01:40
should be one from the Google developers
01:42
and it’s entitled PageSpeed tools Google
01:45
developers all I have to do is click on
01:48
that website go there and then there
01:50
should be a bar that you can type in
01:52
your URL into you don’t have to do is
01:54
type your URL there and then click run
01:56
insights and once you click run insights
01:59
what it will do is they’ll give you two
02:00
options of PageSpeed tests that they’ve
02:04
done they’ve done one for your mobile
02:05
site as well as for your desktop and
02:08
it’s a general rule of thumb is that
02:10
your website and your scores should be
02:12
above 85 for each what that says to
02:15
Google is that your website in their
02:17
eyes is fast enough and it’s also going
02:19
to be providing a good user experience
02:20
and you want to be writing a great user
02:23
experience because if Google sees that
02:25
you’re providing a great experience are
02:27
more likely to want to promote you and
02:28
increase an elevator
02:30
your search rankings the next test that
02:32
we can do is the SSL certificate type
02:35
chest
02:35
sorry the SSL certificate check and it’s
02:38
very simple you know is your site on
02:40
HTTPS Google I mean Google if you take a
02:44
look at any search result that you do
02:46
what people are finding now are that
02:49
half a page one Google results are now
02:51
HTTPS we look at this correlation if we
02:54
want to be on the front page you know we
02:56
want to be as competitive as possible so
02:58
we see that half a page one of Google
03:00
results are now HTTPS and maybe it’s a
03:03
good idea for have that for our site as
03:05
well and it’s a very easy check to see
03:07
if you have SSL installed and SSL just
03:10
means that your website is secure and
03:12
it’s securely transferring data between
03:14
the two endpoints which is your browser
03:16
and a server and so the easy check to do
03:19
is you just have to type your URL into a
03:21
Chrome web browser if you’re not using
03:23
Chrome I mean you can use any other web
03:25
browser as well but for this sake you
03:27
can type into a Chrome web browser and
03:29
you have to do is look at the top of the
03:30
URL bar to see if your site is secure if
03:33
you type it into Google Chrome you’ll
03:36
see that there is a green lock and the
03:38
green lock it’s a great credibility
03:40
indicator for your website and also
03:42
means that though that your website is
03:44
being read as secure if you don’t have
03:46
HTTPS or if you don’t have the green
03:48
lock and that’s something you should fix
03:50
and that’s a potential improvement for
03:51
your site especially if you’re trying to
03:53
be more competitive you’re trying to
03:54
build trust and credibility with your
03:56
customer having that secure lock and
03:59
HTTPS is great in terms of conversion as
04:02
well as your search engine results the
04:06
last check that conduce is the third one
04:08
is the mobile-friendly check the
04:10
majority of people are now accessing the
04:12
web using their what their devices so
04:15
their phones their tablets you know
04:18
their iPhones or iPads their Android
04:21
devices people are using and accessing
04:23
the web through their mobile devices and
04:25
this is only going to become more of a
04:27
greater trend as we go through time and
04:30
so here’s another quote by Barry
04:32
Schwartz who was a writer for search
04:34
engine land and Google said that on
04:36
April 21st 2015
04:38
Google’s mobile ranking factors will not
04:40
only label your site is mobile-friendly
04:42
but will also use that
04:43
to determine if your site should rank
04:45
higher in the search results Google said
04:47
that this algorithmic change will have a
04:48
significant impact than mobile search
04:50
results impacting all languages
04:52
worldwide so doesn’t matter where you
04:55
are located in the world having a
04:58
mobile-friendly site has a significant
05:00
impact on mobile search results and so
05:03
if you want to access
05:05
you know majority of the world I mean a
05:07
lot of majority people most people are
05:09
going to be accessing your website and
05:11
the web through their phones so if you
05:14
want to tap into that market and be ever
05:17
visible to them whenever they have a
05:19
problem we find your business then you
05:21
want to have a mobile-friendly site it’s
05:24
very critical to you and it’s very easy
05:26
to check to see if your website is
05:27
mobile-friendly all I have to do is go
05:29
to google.com and do a web search for
05:31
Google mobile-friendly test type in your
05:33
website in and click run test as you can
05:35
see that google has a rich snippet which
05:37
pops up in their search results so you
05:39
don’t have to actually click through to
05:40
the website you can type it in directly
05:42
from your Google search and then just
05:44
see if your result says in pages
05:46
mobile-friendly if it’s not that’s
05:48
something that you should address
05:49
because that means that you are getting
05:52
discredited or getting a lower
05:54
positioning than you could have if you
05:56
had a mobile-friendly site online is
05:59
becoming more competitive space and so
06:00
you want every single advantage they can
06:02
get to be to have a better search
06:05
presence your competitors most likely
06:07
have a mobile-friendly test and if you
06:09
don’t have or have a mobile-friendly
06:11
site and if you don’t have that then
06:13
you’re behind the eight-ball in this
06:14
case and so one of the things I’m
06:17
curious about you know if you want to
06:18
leave in the comments or if you want to
06:19
send me a direct message you know how
06:21
many tests did you pass did you pass the
06:24
mobile-friendly test the secured the SSL
06:27
certificate test and the PageSpeed test
06:29
if you passed all three then you are
06:31
many times an anomaly in terms of your
06:34
in terms of your competition and your
06:37
industry because on majority of people
06:39
don’t have webmasters or SEO s
06:41
who are helping them pass all these
06:43
tests all these tests and all these
06:45
checks are critical because they really
06:47
help elevate your search engine results
06:49
and you want to do that in order for you
06:51
to connect with your customer first
06:53
before any of your competitors because
06:55
if you do that that means you’re making
06:56
more money for
06:57
business so that’s the end of this video
07:00
thank you for joining us today and
07:01
please make sure it’s actually try these
07:04
tests out to see if you are passing them
07:06
thanks again and I’ll talk to you soon
07:08
and see you in the next one bye bye

Additonal references:

Google PageSpeed Insights

Google Mobile-Friendly Test