Three easy SEO tests (VIDEO)

We’ve partnered with John Victoria from to talk about search engine optimization, SEO. A topic that easily confuses everyone who understands it.

This is video 2 in a 3 part series so check back for the rest of the series.  For Part 1:   10 Common SEO Vocabulary Words Explained (VIDEO)

Video transcript:

In this week’s video 00:06 [Music] 00:16 hey how’s it going this is john victoria 00:19 the owner of palianna in a search engine 00:20 optimization and in today’s presentation 00:22 we going over three easy SEO checks to 00:25 help boost your google rankings each of 00:28 the tests that we’re going over take no 00:30 more than one minute so it won’t take 00:32 you any time at all and they’ll give you 00:33 the chance to find improvements and 00:35 opportunities to improve your SEO and 00:38 what that means for you is a better 00:39 visibility online and a better 00:42 visibility online also means additional 00:46 business for you so the first test we’ll 00:49 be going over is the PageSpeed insights 00:51 test and this response this corresponds 00:54 with having a better user experience 00:56 because we’re website loads faster 00:57 here’s a quote actually directly from 01:00 the Google Webmaster central blog you 01:02 may have heard that here at Google were 01:03 obsessed with speed in our products and 01:05 on the web as part of that effort today 01:07 we’re including a new signal in our 01:09 search ranking algorithms site speed 01:11 site speed reflects how quickly a 01:13 website responds to web requests a 01:15 faster website translates to a better 01:18 user experience and if people are 01:19 enjoying their site more they’re more 01:21 willing to want to visit your business 01:22 or personal product and so one of the 01:24 important factors and easy checks they 01:26 can do is to see is is your website fast 01:28 enough so the steps to do that I’ve 01:31 shared with you here on the screen to 01:32 check your site speed and it’s very 01:34 simple all you have to do is go to 01:36 and do a search for Google 01:38 PageSpeed tools now the first result 01:40 should be one from the Google developers 01:42 and it’s entitled PageSpeed tools Google 01:45 developers all I have to do is click on 01:48 that website go there and then there 01:50 should be a bar that you can type in 01:52 your URL into you don’t have to do is 01:54 type your URL there and then click run 01:56 insights and once you click run insights 01:59 what it will do is they’ll give you two 02:00 options of PageSpeed tests that they’ve 02:04 done they’ve done one for your mobile 02:05 site as well as for your desktop and 02:08 it’s a general rule of thumb is that 02:10 your website and your scores should be 02:12 above 85 for each what that says to 02:15 Google is that your website in their 02:17 eyes is fast enough and it’s also going 02:19 to be providing a good user experience 02:20 and you want to be writing a great user 02:23 experience because if Google sees that 02:25 you’re providing a great experience are 02:27 more likely to want to promote you and 02:28 increase an elevator 02:30 your search rankings the next test that 02:32 we can do is the SSL certificate type 02:35 chest 02:35 sorry the SSL certificate check and it’s 02:38 very simple you know is your site on 02:40 HTTPS Google I mean Google if you take a 02:44 look at any search result that you do 02:46 what people are finding now are that 02:49 half a page one Google results are now 02:51 HTTPS we look at this correlation if we 02:54 want to be on the front page you know we 02:56 want to be as competitive as possible so 02:58 we see that half a page one of Google 03:00 results are now HTTPS and maybe it’s a 03:03 good idea for have that for our site as 03:05 well and it’s a very easy check to see 03:07 if you have SSL installed and SSL just 03:10 means that your website is secure and 03:12 it’s securely transferring data between 03:14 the two endpoints which is your browser 03:16 and a server and so the easy check to do 03:19 is you just have to type your URL into a 03:21 Chrome web browser if you’re not using 03:23 Chrome I mean you can use any other web 03:25 browser as well but for this sake you 03:27 can type into a Chrome web browser and 03:29 you have to do is look at the top of the 03:30 URL bar to see if your site is secure if 03:33 you type it into Google Chrome you’ll 03:36 see that there is a green lock and the 03:38 green lock it’s a great credibility 03:40 indicator for your website and also 03:42 means that though that your website is 03:44 being read as secure if you don’t have 03:46 HTTPS or if you don’t have the green 03:48 lock and that’s something you should fix 03:50 and that’s a potential improvement for 03:51 your site especially if you’re trying to 03:53 be more competitive you’re trying to 03:54 build trust and credibility with your 03:56 customer having that secure lock and 03:59 HTTPS is great in terms of conversion as 04:02 well as your search engine results the 04:06 last check that conduce is the third one 04:08 is the mobile-friendly check the 04:10 majority of people are now accessing the 04:12 web using their what their devices so 04:15 their phones their tablets you know 04:18 their iPhones or iPads their Android 04:21 devices people are using and accessing 04:23 the web through their mobile devices and 04:25 this is only going to become more of a 04:27 greater trend as we go through time and 04:30 so here’s another quote by Barry 04:32 Schwartz who was a writer for search 04:34 engine land and Google said that on 04:36 April 21st 2015 04:38 Google’s mobile ranking factors will not 04:40 only label your site is mobile-friendly 04:42 but will also use that 04:43 to determine if your site should rank 04:45 higher in the search results Google said 04:47 that this algorithmic change will have a 04:48 significant impact than mobile search 04:50 results impacting all languages 04:52 worldwide so doesn’t matter where you 04:55 are located in the world having a 04:58 mobile-friendly site has a significant 05:00 impact on mobile search results and so 05:03 if you want to access 05:05 you know majority of the world I mean a 05:07 lot of majority people most people are 05:09 going to be accessing your website and 05:11 the web through their phones so if you 05:14 want to tap into that market and be ever 05:17 visible to them whenever they have a 05:19 problem we find your business then you 05:21 want to have a mobile-friendly site it’s 05:24 very critical to you and it’s very easy 05:26 to check to see if your website is 05:27 mobile-friendly all I have to do is go 05:29 to and do a web search for 05:31 Google mobile-friendly test type in your 05:33 website in and click run test as you can 05:35 see that google has a rich snippet which 05:37 pops up in their search results so you 05:39 don’t have to actually click through to 05:40 the website you can type it in directly 05:42 from your Google search and then just 05:44 see if your result says in pages 05:46 mobile-friendly if it’s not that’s 05:48 something that you should address 05:49 because that means that you are getting 05:52 discredited or getting a lower 05:54 positioning than you could have if you 05:56 had a mobile-friendly site online is 05:59 becoming more competitive space and so 06:00 you want every single advantage they can 06:02 get to be to have a better search 06:05 presence your competitors most likely 06:07 have a mobile-friendly test and if you 06:09 don’t have or have a mobile-friendly 06:11 site and if you don’t have that then 06:13 you’re behind the eight-ball in this 06:14 case and so one of the things I’m 06:17 curious about you know if you want to 06:18 leave in the comments or if you want to 06:19 send me a direct message you know how 06:21 many tests did you pass did you pass the 06:24 mobile-friendly test the secured the SSL 06:27 certificate test and the PageSpeed test 06:29 if you passed all three then you are 06:31 many times an anomaly in terms of your 06:34 in terms of your competition and your 06:37 industry because on majority of people 06:39 don’t have webmasters or SEO s 06:41 who are helping them pass all these 06:43 tests all these tests and all these 06:45 checks are critical because they really 06:47 help elevate your search engine results 06:49 and you want to do that in order for you 06:51 to connect with your customer first 06:53 before any of your competitors because 06:55 if you do that that means you’re making 06:56 more money for 06:57 business so that’s the end of this video 07:00 thank you for joining us today and 07:01 please make sure it’s actually try these 07:04 tests out to see if you are passing them 07:06 thanks again and I’ll talk to you soon 07:08 and see you in the next one bye bye  

Additonal references:

Google PageSpeed Insights

Google Mobile-Friendly Test

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John V.

John Victoria is the owner of Polianna SEO, a digital marketing firm specializing in driving website traffic using Google organic traffic. He is the #1 Google ranked SEO expert in Virginia (Google "Virginia SEO Expert") and holds number one positions as an SEO expert in locations nationally. He primarily serves clients in the DC, Maryland, and Virginia area and his client base cover industries ranging from food, non-profits, services, and even other digital marketing agencies serving as their SEO arm. In his free time, John holds leadership positions in the Filipino-American community with the Filipino Veterans Recognition and Education Project, Filipino Young Professionals of DC, and the National Federation of Filipino American Associations. You may also catch John swing dancing in DC on occasion!

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Amar T.

Amar is the president and co-founder of AmDee. He has been an industry leader in accessibility compliance—auditing and remediating websites, publishing articles, delivering presentations to national audiences, and training content editors and developers in accessibility best practices.

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