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21 May 2019

Your Guide to Marketing in the Digital Assistant Age

These days, the key to success, whether you run a nonprofit organization, an online business, or an eCommerce shop, is anticipating people’s needs and identifying the micro-moments your target audience is most likely to experience. After all, 76% of consumers expect companies to understand their needs and expectations. Adding to that, those same 76% of people claim that leaving one brand for another in search of a better experience is easier than ever. Digital Assistant Strategies Your Team Needs To Know Knowing what people need and when, and then delivering it right away after finding out, is how marketers are...
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20 May 2019

AmDee Weekly Digest May 19th

News that Matters to You Website Management for Small Nonprofits At small nonprofits, it’s not uncommon for there to be one staff member who manages the organization’s website, web presence and digital communications. Here are 3 tips to thrive in your role: Set appropriate goals. Your organization’s website should support organizational goals. Be reasonable when setting redesign goals (especially if you’re doing it yourself) and when setting content update schedule. Don’t worry about comparing your organization’s website with a larger organization’s website. They oftentimes have both IT and Communications teams. Focus on specific audience personas. Focus your website’s copy and...
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17 May 2019

The Do’s and Don’ts of celebrating BTWD

It’s that time of year again. The day celebrated by people across America who rejoice in the recognition of bicycling to work! Ok; rejoice might be too exuberant of a word. But today is officially Bike to Work Day (BTWD) and that makes me happy. According to a 2010 survey 40% of trips within the US are 2 miles or less, so using a bike is a healthy (and enjoyable) alternative to car travel. Are you tempted to celebrate BTWD? To entice people to set out by bicycle many major cities offer freebies such as t-shirts or the chance to...
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14 May 2019

What Every Entrepreneur Needs to Know Before Starting Their Own Company

Behind the Screen: Amar Trivedi Three in five Americans dreamt of starting their own businesses last year. In 2009, AmDee founder and business owner Amar Trivedi was way ahead of the curve. If you have ever dreamed of owning your own company or taking that first step into entrepreneurship, Amar has unearthed the key to evolving a successful, well-respected company. And it might not be what you think. How “Doing the Right Thing” Is the Key to Running a Successful Company “Doing the right thing,” Amar says. “That is what we built our business on. Of course, everybody says that,...
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13 May 2019

AmDee Weekly Digest May 13

News that Matters to You Buyer Beware! Unless you want your payment card data skimmed, avoid these commerce sites ARS Technica More than 100 e-commerce sites around the world are infected with malicious code designed to surreptitiously skim payment card data from visitors after they make purchases, researchers reported on Wednesday. Among those infected are US-based websites that sell dental equipment, baby merchandise, and mountain bikes. Website Security News Fintech firm Fiserv sued over alleged security lapses and pervasive bugs Axios The financial technology firm Fiserv, a major maker of banking software, is being sued by a Pennsylvania credit union...
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07 May 2019

Web Accessibility 101

Article updated for relevance and accuracy In 1973, Section 8 of the Rehabilitation Act put laws in place to make the internet more accessible for the 55 million Americans at that time who lived with disabilities. If an organization receives funding from the federal government, they must meet certain accessibility standards. There has historically been some confusion about how the law should be applied to private businesses vs. public owned organizations in regards to web accessibility. Alongside the Rehabilitation Act, the Americans with Disabilities Act (1990) has also played a role in strengthening the law around enforcing web accessibility. In...
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06 May 2019

AmDee Weekly Digest May 6

News that Matters to You A Checklist For Successful Website Migration Forbes Are you in the process of migrating your website but aren’t sure how to handle it to minimize compromising security, SEO and functionality? Then you Are you in the process of migrating your website but aren’t sure how to handle it to minimize compromising security, SEO and functionality? Then you need to follow a website migration checklist to ensure you don’t create problems down the line. This checklist will help you formulate an actionable plan, maintain healthy website SEO, and avoid security risks from potential hackers. With so...
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02 May 2019

10 online security blunders to avoid

Article updated for relevance and accuracy. Keep yourself digitally secure with the 10 actionable ideas. There are few worse faux-pas than having your online identity stolen. According to the Javelin Strategy & Research study cited on Comparitech, in 2017 there were over 16.7 million Americans who had their identity stolen, up from 15.4 million in 2016. It is estimated that nearly half of Americans will have their computer compromised or have been completely hacked every year. You’ve probably received the “Emergency; I’m in a foreign country and have been robbed!” emails that pop up in your inbox, or maybe you’ve...
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29 April 2019

AmDee Weekly Digest April 29

2019 Reading Recommendations for World Book Day In honor of World Book Day, the AmDee team has compiled a list of some of their favorite books. We hope our list inspires you to spend more time reading this spring. Check our list on the AmDee blog: 2019 Reading Recommendations for World Book Day Tricks for Nice Social Media Images Have you ever shared a link on social media only for it to look, well, ugly on your feed? Join the club. If I only had a nickel for every time I shared a website URL and it didn’t preview a...
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24 April 2019

Not Sure How to Get a Nice Preview Image on Social Media? Try These Tricks

Have you ever shared a link on social media only for it to look, well, ugly on your feed? Join the club. If I only had a nickel for every time I shared a website URL and it didn’t preview a nice-looking image. You know what I’m talking about; instead of an aesthetically-pleasing preview image that features a small photo, the headline, and the first few sentences of a story, it sometimes shows just a measly old link. Sure, the link still gets the job done: it directs users where to go. But is a stand-alone link really as enticing...
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