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18 June 2018

Voice Search Optimization and WordPress SEO

Search engine optimization is always changing. And quite frankly, it can be tough to keep up with it all. Yet, despite it’s ever-changing nature, it’s your job as a website owner to monitor search engine algorithm changes so you can stay ahead of the competition and continue to keep your ranking. Think back to a few years ago when Google made mobile friendly design an important ranking factor.  Remember when everyone began to scramble to optimize their websites for mobile devices? And now, a few years later, you can bet your search rankings (and your user experiences) are suffering if...
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11 June 2018

Use interviews for (nearly) endless marketing content

When a journalist is short on story ideas, interviews are their go-to option. So take a page from a journalist’s notebook. Interviews can be a powerful and simple tool in your content marketing repertoire. Below are a few simple tips to create a nearly endless stream of marketing content – print, audio, or video – without investing a ton of time. Talk to your people You have people – customers, clients, investors, members, funders, volunteers, board members, and more. Who do you serve? And who serves you? Think about all of the people in your organization’s circle. Write them down....
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05 June 2018

Revitalize Your Blog!

Some common challenges in running a website include getting found, maintaining and growing a bigger audience and creating new content. Whether you are a nonprofit, small business or a one-person operation, we are all trying to increase our traffic, provide useful relevant information to our readers and hoping to engage them. And one of the simplest ways to achieve all of the above is to revitalize your website’s blog! The three areas which we’ll look at are your blog’s content, presentation and web presence. There are different ways to enliven your blog in all three areas, and most can be...
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29 May 2018

A beginners guide how to setup the Yoast SEO plugin for WordPress

When it comes to choosing the best SEO plugin for WordPress, the Yoast SEO plugin takes the lead. Yoast SEO is one of the best All-in-One SEO plugins for WordPress. Using it you can improve your site’s SEO while it helps you to write better content. However to get the full advantage of this plugin, you need to know it’s full potential and proper setup. In this article, we will walk you through the features as well as how to install and set it up to utilize all the essential features. Features of the Yoast SEO Plugin Yoast SEO is...
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21 May 2018

WordPress Themes and Plugins for Accessibility

Addressing accessibility concerns on your website should be a priority. It will prove to be beneficial to both your organization and to your reading audience. As AmDee’s Amar Trivedi has noted, approximately 15% of the world’s population has one kind of disability or another. That means that close to a billion people worldwide could be using assistive technology to surf and interact with the web. It is up to us as site owners, admins, developers and designers to make our content as accessible as we can moving forward. For some business or hobby websites, this is a voluntary good intention....
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14 May 2018

5 effective ways to do video on a budget

If you spend any time on the Internet, you’re bound to have noticed that videos are everywhere, and they are capturing more attention every year from online viewers. Cisco reports that video will take up 82 percent of Internet traffic by 2021, up from 73 percent in 2016. YouTube is the 2nd most visited site on the Internet, according to Alexa.com. And according to HubSpot’s 2017 Digital Consumer Trends Report, Millennials in particularly prefer video far and above other types of content. Be strategic No nonprofit should completely avoid video. But the first question to ask yourself is what is...
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07 May 2018

A Beginners Guide to WordPress Voice Search Optimization

As voice search technology continues to evolve (think Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana), it’s important you start thinking about how this trend will affect your WordPress website. After all, ComScore has estimated that by 2020, 50% of all searches will be voice searches, which goes to show that soon voice searching will become a part of people’s everyday lives. And the truth is, even if someone isn’t part of the 16% that owns a voice activated speaker, chances are high they’ll utilize a voice search function at some point since Alpine.AI estimates that there are currently over 1...
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30 April 2018

Is It Time Your Nonprofit or Business Considered Using Video?

There are a lot of choices to pick from when deciding which types of media to use when sharing your organization’s content online. You are probably already utilizing common types of content such as articles and images to promote your cause or business. Perhaps you’ve even experimented with other forms of content such as infographics, GIFs and podcasts. In today’s competitive and web-centric climate however, you should be aware that you need to vary your content types to have the best chance of attracting new customers or donors. If writing and publishing short blog posts are your chosen content type,...
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23 April 2018

Beginners Guide: 15 Things to Do After Installing WordPress

So you have finished installing WordPress on your site and are thinking about what to do next. You may be thinking about installing plugins or starting to work on publishing content to your site. But wait… There are other things to do on the backend of your WordPress site before you start any work on the front end. Imagine, you’ve just purchased a new mobile phone. Do you start using it, as it is, right out of the box? No, of course not. Because you want your contacts, your photos, and other personal information on your new phone. A new WordPress...
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16 April 2018

Attending, Volunteering and Presenting at a WordCamp

WordPress is the planet’s most popular open-source Content Management System (CMS), and accounts for about 27% of the world’s websites. That is ten times the number of websites built on the 2nd and 3rd most popular CMS’s out there! Of those websites using a CMS, WordPress has approximately 60% of the market share. What this means for your organization or solo endeavor is simple: Since there are millions of dedicated WordPress enthusiasts all over the planet, you will never be at a loss finding someone who can shed light on any number of topics related to running a successful WordPress...
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