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06 November 2017

Explained: 10 common SEO vocabulary words (VIDEO)

We’ve partnered with John Victory from polianna.net to talk about search engine optimization, SEO. A topic that easily confuses everyone who understands it. This is video 1 in a 3 part series so check back for the rest of the series.

In under 9 minutes, John breaks down 10 common SEO vocab for any user. Grab paper and a pen and then dive right into the video!


Video transcript:

hi this is John Victoria of Polianna
00:13
search engine optimization and in
00:15
today’s video we’ll be going over ten
00:17
vocabulary words to help you better
00:19
understand search engine optimization
00:21
I’m excited for this video because this
00:23
will give you the rundown of the SEO 101
00:26
things that you need to understand in
00:28
order for you to get a fundamental
00:30
understanding of SEO so that further ado
00:33
let’s get started with our first
00:34
vocabulary word the first one is keyword
00:38
and so this phrase may be thrown around
00:41
a lot and people might not really
00:43
understand what a keyword is but a
00:45
keyword basically it refers to one word
00:48
or a phrase that you might want your
00:50
website to be associated with in a
00:52
Google search and so for example income
00:55
usage
00:55
you know keyword can actually mean both
00:57
one word in multiple words and that is a
01:00
point of confusion that many people have
01:02
and several presentations that I’ve done
01:04
when I say keyword people are
01:06
identifying in their mind only one word
01:08
but in reality key word to mean multiple
01:11
words this can mean a certain number of
01:13
things for your business you know it
01:15
might be a certain product it might be a
01:16
service it might even just be your brand
01:18
name but a keyword are those words or
01:21
word that you want your website
01:24
associated with the next one is the next
01:28
vocab word is longtail keyword and so
01:30
this is a more drill down version of a
01:33
type of keyword and so longtail keyword
01:35
refers to any keyword that is four words
01:38
or longer and the general trend with a
01:41
longtail keyword is that they have less
01:43
competition when you’re trying to rank
01:45
on Google and so as a strategy many SEO
01:48
s may actually go after longtail
01:51
keywords vs. going after some of the
01:54
shorter keywords and there’s a there’s
01:58
an entire strategy behind that that
01:59
ontime explain you right now but going
02:01
after longtail keywords first is usually
02:04
the plan and so an example of that might
02:06
be best shopping malls in Virginia as I
02:09
listed and typically longtail keywords
02:11
there’s usually a modifier that might be
02:13
you know the best top number one and so
02:17
having those additional modifiers make
02:19
it easier for you to rank for a specific
02:22
keyword also adding Geograph
02:24
called data – a keyword search also
02:26
helps to make it more longtail the next
02:30
phrase that I want to go over is a
02:32
backlink what is a backlink and so you
02:35
should know what a backlink is because
02:37
they are a are the backbone of good
02:40
search engine optimization rankings and
02:42
all that it is it’s referring to a link
02:44
from another website that points to your
02:46
website and so the lincoln come from in
02:48
many different places you know can come
02:50
from a news site it can come from an
02:52
article it can come from a link or an
02:55
image so what a backlink is is that you
02:57
know once you click on some place on
03:00
another person’s website it goes to your
03:02
website and that is considered a
03:04
backlink on-page SEO on page SEO refers
03:08
to all of the control changes that you
03:10
can make on your own site to improve
03:12
your search rankings this refers to your
03:14
actual code of your site and so things
03:16
that you can control that our on-page
03:18
are going to be the content your site
03:21
speed these are experience then
03:23
applicability of your site content you
03:26
know if you put a video or if you just
03:27
put an article all those things are a
03:29
part of on-page SEO and you contrast
03:33
that with off page SEO these are things
03:36
that are external to the code of your
03:37
website and these are other people’s
03:40
websites you there so those are the
03:42
links that are that other people might
03:44
have on their website going to your
03:46
website and that also impacts your
03:48
search engine optimization rankings
03:50
because it is off your site it is off
03:53
page which is why it’s considered off
03:54
page SEO so you can see some of the
03:58
other things that is included within off
04:00
a JCL links from other trusted websites
04:03
anchor text optimization the traffic
04:06
that may come from other sites and
04:07
social media anchor text I did mention
04:10
anchor text before and so what is anchor
04:13
text and so if I break down what an
04:15
anchor text is it refers to the
04:17
clickable text of a backlink and so you
04:20
can see here I wrote in HTML the code of
04:22
a link looks like this and so if you
04:24
actually do deep into the code in the
04:26
HTML you would see the a href equals
04:30
quotations and then a website and
04:32
quotation and then close bracket and so
04:35
that refers to the link of
04:38
you would go if you clicked on you know
04:41
the clickable text and so on another
04:44
website you might see like for it say
04:46
for example this is a link and it would
04:48
be blue and be underlined and that’s
04:50
typically how a backlink looks like so
04:53
when you click so that text that you see
04:55
that is the anchor text and if you look
04:58
at the if you wherever wherever you
05:01
click that link wherever it goes that’s
05:03
considered the destination website okay
05:06
so that’s the differentiation the anchor
05:07
text is the visible it is the visible
05:10
words that you can see and then the
05:12
target website is where you actually go
05:14
after that organic traffic this refers
05:18
to the website visitors who visit your
05:21
website through natural searches or
05:23
social media and so let’s say that your
05:25
mom from Kentucky she finds your website
05:28
and goes to it she’s considered an
05:31
organic visitor and that is a part of
05:33
organic traffic traffic refers to the
05:36
number of people that are going to your
05:38
site so organic traffic specifically
05:40
though are people that find it through
05:42
unpaid means non sponsored listings and
05:45
so we’re not talking about Google
05:47
AdWords Facebook ads or all the paid
05:48
placements but this is all the traffic
05:50
that comes to your site naturally
05:52
without you having to spend any money to
05:54
get that done domain Authority so domain
05:57
Authority this refers is a phrase that
05:59
distributed to the SEO gurus at Moz com
06:02
and basically it’s a measure of the
06:05
power of a particular website in ranking
06:08
for a keyword or helping other web sites
06:10
rank and so in the terms of your own
06:12
website you’d want to have a higher da
06:15
or domain Authority because that gives
06:17
you a greater capacity to rank for more
06:19
keywords as well as rank for several
06:22
keywords sometimes even hundreds to
06:25
thousands of keywords you want to hire
06:27
da specifically within your niche
06:29
because that will help you that will
06:32
help you rank better for online searches
06:34
the next keyword they’ll go over is the
06:36
Google dance and the Google dance is
06:39
just the is the it’s it’s the
06:42
observation that is made that for
06:44
particular when you’re trying to rank
06:46
for a particular keyword you’ll see your
06:49
website fluctuate into rankings you
06:51
might be
06:52
position number four one day the next
06:54
day you might be in position 11 the next
06:56
day my position six and that is what we
06:59
call the Google dance
07:00
there isn’t anything broken with their
07:02
website but it’s just that Google
07:04
there’s many factors that go into the
07:07
ranking algorithm of Google so you know
07:10
it’s it’s very hard to ascertain you get
07:12
to look into this specific situation but
07:14
it is not something to worry about and
07:16
it’s always expected especially if you
07:18
have a good SEO strategy and then
07:20
algorithm update and algum algorithm
07:23
update just refers to a change in how
07:25
Google ranks websites and you know that
07:28
might just be their preference or it
07:30
might be the direction they want to
07:31
suggest website owners to go towards and
07:34
so for example having a mobile-friendly
07:36
website makes it easier for people to
07:38
use a website and has a better user
07:40
experience on their phones and those
07:42
people are using your they’re doing
07:44
Google searches and we’re looking at
07:45
websites on their phones and so Google
07:47
in April of 2016 they actually had an
07:50
algorithm update where they had a
07:52
preference for mobile-friendly sites and
07:54
so that became a ranking factor and
07:56
because it was a ranking factor if you
07:59
had that included or had that optimizing
08:01
your website you would rank higher in
08:03
Google search results and so that is
08:05
something you’d want to do so that
08:07
should be the end of the presentation
08:09
and I hope that I was able to explain to
08:11
you ten vocabulary words to help you
08:13
better understand search engine
08:14
optimization if you have any questions I
08:16
didn’t do a quick rundown of everything
08:18
so I might not have covered the deepest
08:20
concepts of these topics but you can
08:23
save those for any Q&A; that you might
08:25
have and we also may address that later
08:27
if you send me a personal message so
08:29
thanks again and if you have any other
08:31
questions please send them to me and
08:32
I’ll talk to you soon bye bye

John V.

Headshot of John Victoria

John Victoria is the owner of Polianna SEO, a digital marketing firm specializing in driving website traffic using Google organic traffic. He is the #1 Google ranked SEO expert in Virginia (Google "Virginia SEO Expert") and holds number one positions as an SEO expert in locations nationally. He primarily serves clients in the DC, Maryland, and Virginia area and his client base cover industries ranging from food, non-profits, services, and even other digital marketing agencies serving as their SEO arm. In his free time, John holds leadership positions in the Filipino-American community with the Filipino Veterans Recognition and Education Project, Filipino Young Professionals of DC, and the National Federation of Filipino American Associations. You may also catch John swing dancing in DC on occasion!