Does your organization have resources to share? Do you have events that are open to your audience? Does your organization communicate news and changes in your field to others? If so, then you’re probably relying on emails to communicate to the masses. Once an organization has outgrown its ability to email people individually, it’s time to rethink your email marketing strategy. An email marketing platform like MailChimp can help you take on the email game with a force!
With platforms like MailChimp, the sky is the limit. The reach is infinite.
So how can your organization take advantage of this opportunity? By building your email list! Create places throughout your presence on the internet for people to see what you’re about and learn more. Keep reading to see the various roads that can lead subscribers to your door in this month’s DIY series!
Take Advantage of the Landing Page
One foolproof way to get in front of people’s eyes is to literally, get in front of their eyes. Track down the page on an organization’s site that gets the most traffic. It might be the homepage or another landing page, strategically place a sign-up form on this page for people to see!
Offer a free whitepaper, presentation, or giveaway
Set up the process by asking people to give their email address and name as a way to unlock the freebie. In doing this, credibility will be established, relationships will be built, and organizations have their emails to continue sending relevant information.
Host Events or Webinars
When visitors go to sign up, get their email from them! From here it can be used to remind them about the event, it can also be used to send a freebie or newsletter. As subscribers look for and rely on emails from a certain organization, the relationship will grow into more. Building these relationships are the basis of any nonprofit or business.
Word Of Mouth
Last but certainly not least, encourage word of mouth! Push content out on social media and other outlets where people can share, retweet, and engage. Think about encouraging people to forward and share newsletters! Change an email signature to have a link to a helpful article or resource. Create a venue where others can see, engage, and share the content that an organization offers!
How has your organization built their email list? What’s your biggest obstacle in reaching people? Tweet us and let us know @AmDeeLLC!
email list
Amar T.
Amar is the president and co-founder of AmDee. He has been an industry leader in accessibility compliance—auditing and remediating websites, publishing articles, delivering presentations to national audiences, and training content editors and developers in accessibility best practices.
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