4 Steps to Master the Website Redesign Process

You may be looking into updating your website for a variety of reasons. It may not be mobile friendly, you want to update your content management system (CMS) or you’ve recently rebranded. It could also have other design or structural problemsNo matter the reason, your small business or nonprofit organization is ready for a redesign.

But what exactly is a redesign?

It is a broad term. It could mean website beautification, without big changes to functionality. It could also mean that the visual design of a site remains untouched, but functionality and backend development has changes. A redesign can also encompass both.

This guide will help prepare your team for the website redesign process.


1. Analyze the competition

The first things first with a redesign (or even a new website design), is to look at your competition. Once you’ve identified a few competitors you can analyze their sites. What are they doing really well that has people talking about them? What are they doing that doesn’t seem to be attracting attention? You can pull inspiration from what works while staying away from what doesn’t.

🌶Hot Tip:

Don’t only look at who your competitors are today. Dream big and look to the big companies in your market.

2. Roadmap for content

You want to start your new site on a solid footing. Begin with a wireframe, an image that displays the functional elements of a website or page. It will help you identify what type of content belongs on each page for the designs stage.

It will also help to determine which CMS is right for your needs. Having a wireframe will help your design and development team point you towards the platform that will be the best for your organization.

3. Research & design for those who use your site

Knowing who your audience is and why they come to your site is important. Are they coming to your site for help or information; do they read and share your blog posts on social media often? Do they look at your site on their mobile phones; are they viewing it on a computer? Your small business or nonprofit website design can incorporate these aspects.

🌶Hot Tip:

Having an accessible design for all types of devices and including social media integration will make you a superstar.

4. Optimize for SEO & Analytics

Last but not least make your site easy to find via search engine optimization (SEO). You want to show it off to the world not hide it. If you don’t know where to start, Moz has a helpful SEO guide.

It’s important to collect, understand, and use data to track the site’s performance. The best way to do this is with the holy grail of data management: Google Analytics. This free tool, tracks what devices people use to get to your site, how long they stay, what sources bring in the most visitors, and much more. has a great introduction article to the boundless world of Google Analytics.

By collecting data, you are equipping your organization with the knowledge of what is working and what doesn’t.


10-steps for your turning your next website redesign into an inbound marketing machine.

Thumbnail image
Amar T.

Amar is the president and co-founder of AmDee. He has been an industry leader in accessibility compliance—auditing and remediating websites, publishing articles, delivering presentations to national audiences, and training content editors and developers in accessibility best practices.

You May Also Like

3 Things to Look for in a Digital Marketing Agency

I’m a veteran of small staff associations, and one of the challenges leading small organizations is not having specialized staff on your team.  In a small shop, I wear many hats and rely on vendors in areas where the organization doesn’t scale.   For instance, I’ve outsourced accounting for years, and…

read more >
Struggling to Stay Productive in the Heat? Try a Digital Assistant

Summer is coming and we all know what that means: lazy afternoons at the pool, evening BBQs, the scent of sunscreen, the packing of suitcases, and the ever-growing pile of work that still has to be done. Staying productive in the summertime can be tough. After all, we want to take…

read more >