The average American spends almost half of their day staring at a screen. A recently Neilson report reveals that adults in the United States spend over 14 hours a day on digital devices. With those statistics it is hard to deny that the web is an important resource for many aspects of life. For your nonprofit organization it allows you to reach a wide audience. But is it a user friendly website for people with disabilities? Does your website design allow new and existing clients, donors, or volunteers with a disability access your site the same way as someone without?
Why Accessibility Matters
Web accessibility is an inclusive practice. It works to remove barriers that prevent interaction with, or access to websites, by people with disabilities. It doesn’t mean usable but with someone else’s help, or useable but to a lesser degree than someone without a disability. Sites that are well developed make it possible for everyone to use them; regardless of individual needs or disabilities.
Digital technology has the potential to be a great equalizer. While those with a disability may have difficulties getting to a physical location. Online services are a convenient ‘anywhere, anytime’ option. But did you know, in 2016, 70% of websites, reviewed for accessibility, failed the Web Content Accessibility Guidelines 2.0 test.
For a nonprofit organization, having an accessible website has many advantages. Below are our top 3 reasons for an accessible and user friendly website.
1. Disabilities are not rare
According to the Americans with Disabilities 1 in 5 self-identify as having a disability. More than 1 in 4 families have at least 1 member with a disability. The disability market touches 53% of the consumer market directly. Any of us may experience a disability in our lifetime.
* Please note that 406 respondents (16.1%) reported multiple disabilities.
3. It’s Dollars and Sense
Nobody sets out to have an noncompliant website, but many websites are. If your organization invests in accessibility, it’s certain to pay dividends.
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