UX Research & Content Strategy

What is UX Research?

UX is short for user experience and it encompasses the research done to identify what is converting and what is not on your website. Reducing the friction experienced on your website improves your users’ digital experience. It ensures that across every device the same results are presented.

While there are standard best-practices for user flow through a website having a detailed report, specific to your organization, it helps the AmDee team to fully understand your specific needs and make specific recommendations for your website.

How do we do it?

We conduct extensive background research, perform an in-depth analysis of your website, and survey your users for their likes and dislikes. 

We gather analytic data from URLs, metadata, target keywords, social shares, and traffic including bounce rate and audience alignment. 
After collecting all of the necessary information we carefully synthesize it and present a findings report. This ensures that every solution we provide is necessary, rooted in data and specific to your organization. This also provides a clear baseline to measure the effectiveness of our solutions.