Welcome back to the second installment of AmDee’s Do It Yourself series. Last time we offered at step by step guide to adding visuals to your blog. This week, we’re going to delve into the nuts & bolts of creating a blog.
So. Why blog?
The first, and most obvious answer is to drive traffic to an organization’s site. Organizations who take advantage of a blogging opportunity will find that their site’s traffic will increase. As blogs bring visitors to a website, those visitors could become leads, customers, or even promoters.
Using blogs as a platform to tell an organization’s story is a powerful fundraising tool.
Sharing the impact, mission, and goals that people are working towards can positively impact the amount raised. Blogs connect organizations with people who are interested in their missions through education and awareness!
Blogs also boost an organization’s credibility. According to a recent U.K. survey, bloggers are the most trusted source of information outside of friends and families. People are already looking to blogs to answer their questions. Through blogging, marketers can build their credibility and produce content that viewers want to read.
Creating a Blog
- Brainstorm: Using a coworker, through research, or with pencil & paper, create a list of topics that are relevant to the goal of the blog.
- Plan: Create an editorial calendar and decide how often and when to post. It would even be helpful to incorporate benchmark deadlines to make the process easier. If you post on a Wednesday, research the topic the previous Friday and aim to have a first draft completed by Monday. It’s also helpful, when creating the calendar, to draft up an outline of the post to ensure with any research, collaborations, or interviews are completed in a timely manner.
- Write. Write. Write.
- Edit & Flourish: After typing up the blog, take a break from it. Reviewing it with a fresh set of eyes a few hours later will help catch potential grammar mishaps. In this stage, consider adding visual aids to the content. Content will convey more successfully with images to match. Make sure to run drafts through mobile and web browser previews to ensure compatibility!
- Publish: Once the post is live to the world, think about sharing it! Using the appropriate hashtags, Twitter can help put the post out there to the relevant trends. Featuring the blog in your company’s newsletter is a surefire way to strike interest. Sharing the blog with your community, clients, and target audience will also spread the word.
Results might not be instantaneous, HubSpot shares, “About 70% of the traffic each month on this very blog comes from posts that weren’t published in the current month. They come from old posts. Same goes for the leads generated in a current month — about 90% of the leads we generate every month come from blog posts that were published in previous months. Sometimes years ago.”
While creating a blog can seem easy, it’s important to decide the level of commitment and effort that the organization wishes to dedicate to this area of marketing. Check out these Top 10 Blogging Tools that are imperative in a marketer’s blogging arsenal.
Starting a blog? Tweet us @AmDeeLLC and share your first post with us, we’d love to see what you have to say!!